Digital marketing is one of the hottest topics these days. Every management school in India is running after digital marketing professionals for either value added courses or for specific workshops. The problem starts when the students who train themselves for digital marketing start looking for jobs. The students get a shock by the offers they get. The salary range for fresh digital marketing professionals has been 15k to 20k, more only if the students are lucky. This comes as surprise not only to the students but also the institutions who have trained them. Here I am talking specifically of the MBA institutes. The deans and the directors have not been very conversant with the digital marketing industry. So they are surprised by the level of offers to their students. Suddenly the rosy picture of digital marketing will start looking grim. The reason I have made this clarification for the institutions is that there are one more sets of institutions in the market. These are specifically digital marketing institutes or coaching classes. These are high-flying institutes with really high-flying fees. At times these digital marketing institutions are charging more fees than the mainstream postgraduate management institutions. This is the twist which really makes this mystery deep. One wonders if the jobs in digital marketing are so low paid why are people paying such high fee. I will try to answer these questions.
First one must understand digital marketing is an upcoming area. It is still not the mainstream media. Major revenues are still going in the traditional media such as TV, newspaper etc. Because of this reason the digital media industry is in trial and error mode. The good thing with this is that even with a little spend at times industry finds really fascinating results. But the problem is that everyone has not got the same results few of the brands were still skeptical about the performance. This also reflected when they were recruiting digital media professionals, and the problem deepens if the person is fresher. Looking at this the obvious strategy is to have a long-term view. The digital media professional has to be very clear that he has to prove him or herself. One more thing one must remember; Digital marketing should not only be learned by people who want to be in this area. Digital marketing is for everyone. Every professional will have to have expertise in this. So my clear advise to all the students is not to overlook digital marketing and they should go for it.
